BOUTIQUE BRAND DESIGN
CREATIVE PRODUCT DESIGN
Grounded ideas, beautifully crafted.
ABOUT
Groundwork is a boutique brand and design studio creating thoughtful, distinctive brands with clarity and intention. From strategy to execution, we craft identities designed to feel enduring, expressive, and deeply considered.
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Symposium - Madrid
A cultural sanctuary for body and mind
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Lift Lake
A different kind of strength studio
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Hermans Loungewear
Everyday, elevated, essentials
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Hallet Sportswear
A new era in British sportswear
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Oyster Active
Turning waste into wear
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Groundwork Studio
Our very own brand
“Truly you couldn't dream up a better designer, collaborator, and partner than Bex at Groundwork. She helped me make the entire brand identity for my boutique fitness studio on a super tight timeline and she 100% delivered above and beyond expectation.
She is sharp, quick, organized, and effective - and most importantly she has a great eye, of course. She asks the right questions and gets to work turning your vision into a reality (except better than you could have even imagined). I can only wholeheartedly recommend working with Bex!”
— Megan Jasson - Founder - Lift Lake
Explore our packages
For brands at the very beginning, or those needing clarity before they build.
We define the strategic groundwork - shaping a clear, considered foundation that everything else can build on.
Brand strategy & positioning
Audience & market insight
Brand story & messaging direction
Naming exploration (if needed)
Visual direction & creative territory
Foundational brand principles
For brands ready to be brought to life, visually and verbally.
We translate strategy into a distinctive, cohesive identity - crafted with depth, detail, and intention.
Visual identity system (logo, typography, colour)
Art direction & brand world
Brand voice & messaging refinement
Packaging or core touchpoint design
Brand guidelines for consistency and scale
For brands preparing to enter the world - or ready to grow with intention.
We refine, extend, and apply the brand across key moments to ensure impact and longevity.
Launch creative direction
Website or digital experience direction
Campaign or content rollout
Ongoing design support
Brand evolution & refinement over time
Grounded in taste
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Reliability You Can Count On
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A Focus on Quality
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Grounded in taste · Reliability You Can Count On · A Focus on Quality ·
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
